information technology jobs stations casino

Does the strategy work? Caesars is the world’s largest casino entertainment company in the world. What kind of information? Marketers at Caesars collect information about the casino’s customers and then use it to entice the same people to return.

A few, however, do what Caesars did in the late 1990s: they invest heavily in technology and compete through the effective use of information. So how does a gaming and entertainment company compete in this environment? If you’ve ever been to Las Vegas, you know that a lot of them erect mammoth, neon-bathed, brick-and-mortar casino-resorts. You can relax at pools and spas or try your luck in the casinos. There are star-studded shows, upscale retailers, and posh restaurants with award-winning chefs. The five-star Bellagio resort boasts a $300 million art collection (including Picassos and Van Goghs). At the luxurious Mirage, you can witness the eruption of a seventy-foot volcano every quarter hour. The Strip is a smorgasbord of attractions. Kyle Hansen, “Las Vegas Records 2.7 Percent Increase in Visitors for 2010,” Las Vegas Sun, February 8, 2011, (accessed November 14, 2011). The four-mile stretch is home to some of the world’s most lavish hotels and casinos, each competing for its share of the thirty-seven million visitors who pack the city each year. The Harrah’s name will still be one of the newly named company’s primary brands, in addition to Caesars and Horseshoe. changed its name to Caesars Entertainment Corporation. In November 2010, Harrah’s Entertainment, Inc. If you enjoy gambling and want to be pampered, the Las Vegas Strip is the place for you.

Information technology jobs stations casino